Sales Leadership for SaaS companies scaling from £2m to £15m ARR after funding.
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This is the hardest hire most founders make.
Too early, and you hire a rep pretending to be a leader (someone who can sell but can't build a function).Too late, and growth stalls waiting for someone to design the machine that gets you to the next round.Get it right, and your sales org compounds. Get it wrong, and you're back here in six months with a bigger gap to fill and a harder story to tell your board.
Who I Help
SaaS founders and CEOs who've just raised, sit between £2m and £15m ARR, and know a VP Sales hire is coming in the next 3-12 months — but haven't found the right person, or aren't sure yet what "right" even looks like for their stage.
Why Me
I'm not a career recruiter who picked SaaS as a vertical. I've built and run businesses myself — including owning the commercial side, the numbers, and the consequences when a key hire didn't work out.
That means I'm not just checking a candidate's CV against your job spec. I'm asking the questions a founder would ask: can this person actually build a function from nothing, hit a number they're accountable for, and hire the next five people underneath them — because I've had to answer that same question with my own money on the line.
How It Works
1. A real conversation, not an intake form. We talk through your stage, your product, what's actually broken or missing in your go-to-market — not just a job title and a salary band.2. A search built on relationships, not a database blast. I draw on a deep, warm network of SaaS sales leaders built over years — people I know, not just people who match keywords.3. A shortlist you can actually decide from. Fewer, better candidates, each one stress-tested against what this specific stage of company actually needs from a first sales leader.